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How to become the word on the street. Want to know how to make your business a hot-ticket item with both the press and customers? Looking for that one tool to help you get word-of-mouth rolling, quickly and inexpensively? Your competitors are working hard to generate this exposure, and now it's your turn. Full Frontal PR lets you in on a big secret of the PR industry: You can create buzz and elicit media attention for yourself without the help of a PR firm and without a large budget.

With entertaining case studies, Full Frontal PRbreaks down the processes and demonstrates how you can use the press productively. You'll learn how to identify your unique news-making hook, build relationships with the mainstream and industry press, and gain strategic placements that will build your business and get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost effective.

PR is still the easiest, most inexpensive way to gain market share and reach customers, and author Richard Laermer's renowed media relations firm RLM have launched numerous brands into the spotlight with their innovative and out-of-the-box campaigns. Now Full Frontal PR shows how to break your message through the clutter and into the center of attention.