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New Ideas About New Ideas

Insights on Creativity from the World's Leading Innovators

By Shira P. White, G. Patton Wright

Paperback | 9780738207803

Book Description

n New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset aContinue

n New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.

Book Details

  • English Books
  • Paperback 352 Pages
  • Edition: Reprint
  • ISBN-10: 0738207802
  • ISBN-13: 9780738207803
  • Publisher: Basic Books
  • Pub date: Jan 07, 2003
  • Dimensions: 22 cm x 14 cm x 3 cm Just how big is that?
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9780738207803 Paperback $18.50 $18.50 Amazon US
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