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Book Description
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
* Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
* Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
* Companion Web site contains links to online tools, resources, and white papers
- Book Details
- English Books
- Rating:
(1)
4 stars 
3 stars 2 stars 1 star - Paperback 356 Pages
- Edition: 1st
- ISBN-10: 0471220728
- ISBN-13: 9780471220725
- Publisher: Wiley
- Pub date: Jun 15, 2002
- Dimensions: 23 cm x 19 cm x 3 cm Just how big is that?
- Also available as: Hardcover and Unbound
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