No Logo

Average vote of 2593
| 6 total contributions of which 5 reviews , 1 quote , 0 images , 0 notes , 0 video
'No Logo' was a book that defined a generation, when it was first published in 1999. For it's 10th anniversay Naomi Klein has updated this iconic book.

nice books ever

The book is interesting but the problem with marketing issues and stories is that they become obsolete soon and that book is too old on 2014. What worked then does not work now, and what did not work then might be working now, so companies have chang...Continua
Barbara ABP
Wrote 11/11/13
I had almost finished that before my business trip to China. I managed to read the last 50 pages only today.<br />The books is good but it's a kind of report. It is so full of data - almost 90% - that it's tiring to read.<br />So if you...Continua
Much better than I expected, this book is a lucid and sharp analysis of the oddities and dark side of corporate power. I loved it and would recommend it to anyone. The only part which I found a little obsolete and maybe outdated was the last chapter,...Continua
I am reading the English version. Tomorrow is the Olympiad torch relay in Hong Kong (May 2) -- I was reading the newspaper on May Day and found out Samsung recruited schools and sponsoring and shuttling the kids to the event, in exchange of chanting...Continua

Jumplayword
Wrote Nov 10, 2008, 20:59
la lezione del Venerdì della Marlboro è che non c'è mai stata realmente una crisi del marchio, ma solo una crisi di fiducia dei marchi in se stessi. I marchi se la sarebbero passata bene, concludeva Wall Street (...)Quello che stava cambiando - sia n
Pag. 42

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